ABOUT AVALON BY NATURE

About Avalon by Nature

What is Avalon by Nature?

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Avalon by Nature is owned and run by Jo Durand, of Lake Macquarie/Central Coast.

Avalon by Nature has been trading since November 2002, when I first exhibited my handmade capes and cushions at Magic Happens festival in Sydney’s Newtown.

Since then, I have expanded my product range and traded in locations all over Sydney, Central Coast and Newcastle, south to Wollongong and Cootamundra, west to Orange, Dubbo, Cobar and Broken Hill, north-west to Glen Innes, north to Coffs Harbour and over the border to Narang in Queensland’s Gold Coast, and Mildura in Victoria.
I’ve met so many interesting people and everyone has a story to share – I could write a book!

On 11 November 2011, I opened a retail store at The Entrance and operated there until the end of March 2016.  During this time, I built great friendships and made connections with other store owners and creative businesses and Avalon Australian Books Cards and Discs was born in November 2015 – see separate page for details.

What is the vision for Avalon by Nature?

My vision is to provide well-priced quality products to accompany your journey to self-knowledge and consciousness.

How did Avalon by Nature get its name?

Avalon by Nature’s name is derived from the Isle of Avalon as described in Marion Zimmer Bradley’s novel ‘The Mists of Avalon’.  The Isle of Avalon was believed to be a mystical place inhabited by Priestesses with skills in herbal healing and other magic.  The priestesses there were fabled for their education and networking, it was an honour to send your daughter there for her eductaion.  While the jury is still out on whether it physically existed, there are many historical references to Avalon and many people report the influential energy of Avalon can be felt at Glastonbury and other sacred sites around Great Britain.

Avalon by Nature is inspired by the many stories of Avalon and her priestesses and invokes her energy in sharing knowledge of self-knowledge and self-development.  The deeper you delve in her mysteries, the more you learn about yourself.

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